I believe authentic narratives make the best stories.

In order to have authentic narratives, there must be human connection, relevancy, and transparency. The idea isn’t to be different. It’s to stand firm in what you believe and let that pour into everything that you do at the highest level possible.

Together, I fuse data, strategy, and storytelling to offer authentic holistic marketing.

Holistic Brand Marketing for Indie Wellness + Beauty Brands

The Avenu is a Brand Marketing Consultancy that provides consulting, strategy, and brand marketing to indie wellness and beauty brands.

What do I do?

Who do I work with?

I work with indie wellness and beauty brands, including some influencers. The people I work with tend to have some of these qualities:

have been in business for at least 1-2 years
skincare, wellness, and/or beauty brands
ready to be hands on and involved; together we become a team
ready to maximize their potential, meet their goals, and represent themselves/their brands accurately and authentically

The Process

The Steps

Inquiry (client)
Consultation call (us)
Exploration + Discovery (me)
This step will depend on the unique scope of the project - but here is where it gets down and dirty (at least one of the following): (me + us)
- Social media strategy
- Web Design
- Digital Optimization and Content Creation
- Photography

The Details

Examine the depths of your brand - where you’ve been and where you’re going
Study your audience likes, preferences, and behavior to make your narrative seamless
Approach your digital presence holistically, 360°
Monthly audits to keep your online presence up-to-date with SEO best practices and brand updates/relevancy/professionalism
Strategies that reach your goals and make sales, while staying true to your mission and beliefs
Hi-res natural light photography for your product photos and lifestyle shots
Website design, updates, and add-ons
Private client portal with access to The Vault, my frequently updated library of resources that I use everyday for myself and clients, original social media templates, and training videos from moi